Proposed new identity for the London Stock Exchange Group (LSEG). As the operator of the London Stock Exchange as well as four business units covering Capital Markets, Technology Services, Information Services and Post Trade Services, LSEG see themselves as the markets’ partner; collaborative pioneers that operate to harness the collective power of the capital markets ecosystem.
The brand refresh retains the heritage of the existing identity (the crest) but introduces a sophisticated visual language to represent the living, breathing capital markets ecosystem and unite the entire organisation. Using real time data provided by LSEG, the ecosystem is continually growing and changing and at any point in time an image of the market can be captured to be used in design application showing the market in its present state.
Strategic Lead – Nikki Jones
Brand Strategy – Randeep Sidhu
Creative Direction – Robbie Laughton
Design – Damian Miranda, Holly Humphries
3D Animation – Mandy Motta
Designed at Calling Brands.